Landal Greenparks food vision

ASSIGNMENT

Since 2015 Powerplant has been involved with the creation of the holistic food vision for Landal GreenParks. 

SERVICES

Landal GreenParks is a dynamic, leading international bungalow park organization. It has over 85 parks with approximately 13,700 bungalows. It distinguishes itself from other competitors with the openness of the locations – the concepts of peace, space, and nature are the parks’ main characteristics. Since 2015 enbiun has been involved with the creation of the holistic food vision for Landal GreenParks. This resulted in the development of the ‘Brasserie’, currently with 12 enbiun designed locations. The Brasserie is a highly successful restaurant concept that lead to a radical increase in customer capture rate, satisfaction, and turn over. The Brasserie is currently active in 3 countries, the Netherlands, Germany, and Denmark, with new locations following suit in 2019. To create next level concepts we have initiated ‘Landal 2025’, a future-forward platform that functions as an accelerator for new ideas and innovations.

Brasserie

The brasserie concept breathes the atmosphere of the parks that people love to explore and relax in. We created this concept as a heavy weight for Landals consumer experience, the brasserie acts as a meeting place for a diverse audience that visits Landal. Everyone can find a place in its diverse seating program and children love playing our specially designed childrens buffet. The Brasserie is a highly successful restaurant concept that lead to a radical increase in customer capture rate, satisfaction, and turn over. The Brasserie is currently active in 3 countries, the Netherlands, Germany, and Denmark, with new locations following suit in 2019. 

Food concepts

Alongside the Brasserie we are working on several new concepts, the fast-paced ‘Pizza Limone’ concept and a popular snackbar concept. enbiun is proudly Landal GreenParks strategic partner in developing unique consumer experiences.